New Jersey Internet Marketing Strategy

The Alligetter
Website: www.Alligetter.com

Project Overview
Alligetter is that product that everyone needs ... and you never had. A early-stage, huge success for direct-response marketing initiatives ... Alligetter is poised for a breakout year as an As Seen on TV product and making it onto the shelves of large-chain retail stores such as Target and Walmart.

Solutions
The stakes are high ... initially, all sales are coming directly through the website. The site must be well designed, encouraging purchases and have the capacity to handle a high volume of orders safely and securely. Design onsiderations include:

• Quickly educating consumers about the product.
• Demonstrating key features, benefits, and uses - QUICKLY!
• Encourage purchase - make purchase convenient and secure.

Impact
Sales have been steady and the website and e-commerce solution have performed flawlessly. The number of dropped transactions is nearly zero ... MUCH lower than the industry standard. With such a robust and dependable solution ... Alligetter is poised to make huge strides forward in the coming year!