PAID AD MANAGEMENT FOR FENCE CONTRACTORS Need Immediate
Leads?
Paid Ads Are The Solution.
Search ads are displayed when users in your target area actively search for keywords related to your business. These ads have proven very effective in reaching your target audience.
Our paid ad management program is designed specifically for fence contractors looking to drive more traffic and get more leads.
SEO programs typically take six months to make a difference and can take up to a year (or more) to become fully mature. Most fence contractors need more traffic and more leads during this period of time.
We recommend supplementing your traffic and leads with paid search ads until the SEO program takes over.
Although the investment in paid ads traffic may be significant, it provides exceptional benefits:
While we do not recommend a one-size-fits-all approach, we have developed a proven strategy that has created exciting results for fence contractors across the U.S. and Canada. Let's see if it's right for you as well!
Roughly 25% of your total ad budget is typically dedicated to this effort. Every situation is different, but this is our typical "starting point."
When combined with Google Guaranteed, your business earns a badge that builds trust and credibility, as it signifies that Google has vetted your business and backs it with a money-back guarantee that helps you stand out among your competitors.
Most of the ad budget is earmarked for Google Paid Ads, which allows us to make many adjustments and refinements to optimize results over time.
This means improved performance by more effectively reaching specific audience segments. It also ensures that our advertising efforts are always aligned with your business goals, maximizing return on investment and driving sustained growth.
We often allocate 10% to 25% of your budget to explore alternative advertising options such as Facebook Ads, Bing Ads, and others. This approach can uncover valuable opportunities that might be overlooked in more conventional channels.
By diversifying your advertising strategy, we can tap into different audiences and discover new avenues for growth. This experimentation helps ensure that your overall marketing efforts are as effective and cost-efficient as possible.
There is no set price for paid ads. The correct budget is the one that helps you achieve your unique goals. That being said, our experience working with fence contractors of all sizes in many different markets from coast to coast provides us with a unique insight that should prove very helpful to you.
Below are 3 average budgets for 3 fairly common situations. Keep in mind that this is a rough guideline only.
$1,500-$2,000
Monthly
$2,000-$4,000
Monthly
$4,000+
Monthly
Ready to boost your advertising results? Contact our experts today to start running targeted paid ads that deliver. We'll craft a strategy just for you, maximizing your budget and driving real results. Reach out now and let's get started!
We begin with a thorough consultation to understand your business objectives, target audience, and key performance indicators (KPIs). This helps us tailor a strategy that aligns with your goals.
Our team designs a customized paid ads strategy, including channel selection, budget allocation, and ad creative development, to ensure a comprehensive approach that effectively targets your audience.
We launch your campaign and closely monitor its performance, making real-time adjustments to optimize results. This includes tweaking ad copy, targeting parameters, and bid strategies to enhance effectiveness.
Regular performance reports are generated to analyze key metrics and measure success against your KPIs. We assess what's working and identify areas for improvement.
We continuously refine and optimize the campaign based on performance insights to maximize ROI. We also explore opportunities for scaling and expanding successful strategies to drive further growth.
While anyone with a little savvy can set up paid ad campaigns, the impact an expert can have is tremendous.
Paid ad campaigns typically perform at a rate of 30% better (or more) as compared to a do-it-yourself approach or relying on AI tools. With the cost of paid ads being so high, a 30% or more boost in performance is something that will matter very much to most fencers.
In addition to a reasonable set-up fee, we charge a 20% ongoing management fee - based on the amount you are spending on the ads.
The 20% ad management fee is more than worth the cost because it ensures you receive expert oversight and optimization of your advertising campaigns. This fee covers: strategic planning, continual performance monitoring, real-time adjustments, and detailed reporting. With dedicated management, your campaigns are fine-tuned for maximum efficiency, helping to drive better results and higher return on investment, ultimately making your ad spend more effective.
Most campaigns realize a minimum 30% increase in performance - making the 20% management fee "pay for itself."
Our paid ad experts, like our entire team here at DotCom, are not only highly talented and experienced, but they also have the incredible benefit of working exclusively with fence companies.
This hyper-focus on one industry means that every minute of every day, we are learning and testing and improving. We learn how to help you... even when we are not working directly on your campaign.
This is a "shortcut to success" and one of our secrets for why DotCom is the runaway top choice of fencers across North America.
The setup fee covers the initial costs associated with creating and launching your campaign. This includes researching and strategizing, setting up ad accounts, designing and crafting ad creatives, and configuring targeting parameters. The fee ensures that we can dedicate the necessary time and resources to build a well-structured campaign that aligns with your goals and maximizes your ad performance from the start.
The set-up fee varies based on the specifics of your campaign, but typically, there is a $250 fee to set up Google Local Service Ads and a $500 fee to set up Google Paid Ads. Bundling multiple platforms allows us to also bundle the fees, saving you money.
Results vary due to many factors. Typically, you should start seeing clicks and leads within a few days to a week. However, significant results and optimizations often take a few weeks to a couple of months to fully materialize.
Google also has an AI that takes time to "learn" how to best serve your ads. In our experience, this takes at least a week.
Yes, one of the advantages of paid ad management is the ability to make adjustments in real-time. Based on performance data and changing needs, you can modify your budget, targeting, ad copy, and other elements to optimize results throughout the campaign. In fact, this is a core part of our process to optimize the campaign for maximum effectiveness.
Yes, you will receive regular reports and updates on your ad campaign's performance. Our team provides detailed insights into key metrics such as impressions, clicks, conversions, and return on investment. These reports are designed to keep you informed about how your campaign is performing and to highlight any necessary adjustments. We also offer periodic reviews to discuss the results and strategies to ensure your campaign stays on track and continues to meet your goals.